In the month of April, I am planning 2 different lectures and workshops on the topic of internet marketing. The first is a guest speaker engagement at Plymouth State University. Doctor Lindgren teaches a class at the university on internet marketing and for the second year in a row has asked me to speak to her students on the subject of search engine marketing. My second engagement is in the planning phase right now. The topic will again be internet marketing, though this time an open ‘workshop’ type forum for the local business community. I will be facilitating the workshop, sponsored by the Plymouth, NH Chambere of Commerce.
I do enjoy speaking, but more importantly, I enjoy the return on my time investment. The trick is to be convincing to your audience that you have expertise in the subject matter. Almost inherently, speaking to an audience of business professionals, makes you an authority on the subject and gives you (and your business) an air of credibility. Understanding the subject matter, then finding a way to pass that knowledge on to your audience in a professional and genuine manner can win you tremendous respect. Case in point:
I have had the pleasure of speaking at many different ARDA meetings here in New England, and in other cities accross the country. Without fail, after every panel or speach, I have had participants that approached me with questions…and business cards, thanking me for the information. Though the sessions are never self-promoting, the credibility that I have earned is well worth the trouble. I have also met the “right” people after giving such talks and have closed deals as a result. Just having your name and your company name on the powerpoint projector gives you some recognition.
Taking the time to offer your services as a speaker will give you the added exposure you may be looking for. If you are not a good public speaker, then practice. If you are, then you will have no trouble putting together an event. Remember, the event is not to promote yourself or your company, but to share some valuable knowledge. Give your audience enough information to earn their respect, but not so much that they don’t need you afterward. The exposure gained is merely the positive by-product of your willingness to do the work.