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	<title>Mark LaClair &#187; Marketing</title>
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	<link>http://www.marklaclair.com</link>
	<description>Husband, Father, Executive, &#38; Winemaker ...just to name a few.</description>
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		<title>Western White Mountains Regional Chambers of Commerce</title>
		<link>http://www.marklaclair.com/2008/02/20/joint-chambers/</link>
		<comments>http://www.marklaclair.com/2008/02/20/joint-chambers/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 15:51:03 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marklaclair.com/?p=111</guid>
		<description><![CDATA[<p>This morning, representatives from the Lincoln-Woodstock, Franconia Notch, Littleton, Bethlehem, and Twin Mountain Chambers of Commerce met as a committee to explore opportunities to leverage their collective resources.Â  A lively discussion was had at this third committee meeting on the topics of marketing, energy conservation, tourism, event planning, and the overall strategy to work together <p><a href="http://www.marklaclair.com/2008/02/20/joint-chambers/">[...]</a></p>]]></description>
			<content:encoded><![CDATA[<p>This morning, representatives from the <a title="Lincoln Woodstock Chamber of Commerce" href="http://www.lincolnwoodstock.com" target="_blank">Lincoln-Woodstock</a>, <a title="Franconia Notch Chamber of Commerce" href="http://www.franconianotch.org/" target="_blank">Franconia Notch</a>, <a title="Littleton Area Chamber of Commerce" href="http://www.littletonareachamber.com/" target="_blank">Littleton</a>, <a title="Bethlehem Chamber of Commerce" href="http://www.bethlehemchamber.com/" target="_blank">Bethlehem</a>, and <a title="Twin Mountain Chamber of Commerce" href="http://www.twinmountain.org/map_it.htm" target="_blank">Twin Mountain </a>Chambers of Commerce met as a committee to explore opportunities to leverage their collective resources.Â  A lively discussion was had at this third committee meeting on the topics of marketing, energy conservation, tourism, event planning, and the overall strategy to work together as a committee to further the missions of each individual chamber and that of the region.</p>
<p>From this discussion came the resolution that a <a title="Joint Chambers of Commerce Community Forum" href="/?page_id=106&amp;forum=13&amp;page=1">community forum</a>, such as the one here on marklaclair.com would be a terrific way to communicate, not only amongst the committee members, but with the general public as well.Â  I have offered my <a title="Joint Chambers Community Forum" href="/?page_id=106&amp;forum=13&amp;page=1">community forum </a>as tool for use by the committee to conduct its business.</p>
<p>In addition, I will continue to post articles here relating to the progress of the Joint Regional Chamber Committee (name to be discussed and decided on) and will monitor and facilitate the community forum.Â  Later today, I will have a copy of the minutes from that meeting here for anyone interested in following the progress.</p>
<p><a title="Joint Regional Chambers of Commerce Forum" href="?page_id=106&amp;forum=13&amp;page=1">Go To the Joint Regional Chambers of Commerce forum</a></p>
<p><a title="Chamber of Commerce Archive" href="?cat=10">View All Articles Relating to the Chambers of Commerce</a></p>
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		<title>Lincoln-Woodstock, Here we go!</title>
		<link>http://www.marklaclair.com/2008/02/17/lincoln-woodstock/</link>
		<comments>http://www.marklaclair.com/2008/02/17/lincoln-woodstock/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 05:34:12 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Chamber of Commerce]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marklaclair.com/?p=109</guid>
		<description><![CDATA[<p>After several months of emails, meetings, and telephone calls, our negotiations have led the Lincoln-Woodstock Chamber of Commerce and I to an agreement.  On Tuesday, February 12 2008, I accepted the position of Executive Director and started my transition the next day.  Lincoln and Woodstock are two great little towns located off I-93 North of Plymouth <p><a href="http://www.marklaclair.com/2008/02/17/lincoln-woodstock/">[...]</a></p>]]></description>
			<content:encoded><![CDATA[<p>After several months of emails, meetings, and telephone calls, our negotiations have led the <a title="Lincoln Woodstock Chamber of Commerce" href="http://www.lincolnwoodstock.com" target="_blank">Lincoln-Woodstock Chamber of Commerce </a>and I to an agreement.  On Tuesday, February 12 2008, I accepted the position of Executive Director and started my transition the next day.  Lincoln and Woodstock are two great little towns located off I-93 North of Plymouth and just South of Franconia Notch.  Known for their skiing at Loon and Cannon Mountains in the winter and for bountiful outdoor activities in the summer, the towns, and their chamber of commerce have accepted me back.</p>
<p>From 2002 through 2006, I was the General Manager for <a title="InnSeason Resorts Pollard Brook" rel="nofollow" href="http://www.innseason.com/isr/RD_R_Pollard.aspx" target="_blank">InnSeason Resorts Pollard Brook</a>, a 5 star resort directly accross from Loon Mountain.  I was also an active board member for the chamber, chair of the marketing committee and its president during my tenure.  Now, after 18 months away from the area, I find myself getting back to the people, the businesses, and the environment that was so good to me for those 4 years. <a title="Lincoln Woodstock Chamber of Commerce" href="http://www.lincolnwoodstock.com" target="_blank"></a><a title="Lincoln Woodstock Chamber of Commerce" href="http://www.lincolnwoodstock.com" target="_blank"></a><a title="Lincoln Woodstock Chamber of Commerce" href="http://www.lincolnwoodstock.com" target="_blank"></a></p>
<p style="text-align: center;"><a title="Lincoln Woodstock Chamber of Commerce Website" href="http://www.lincolnwoodstock.com" target="_blank"></a></p>
<p style="text-align: center;"><a href="http://www.lincolnwoodstock.com?utm_source=marklaclair.com"><img class="size-medium wp-image-261 aligncenter" title="Lincoln Woodstock Chamber of Commerce" src="http://www.marklaclair.com/wp-content/uploads/LWChamberlogo-300x100.jpg" alt="Lincoln Woodstock Chamber of Commerce" width="300" height="100" /></a></p>
<p>The LWCC is an integral part of a community that is navigating its way through some stormy waters of change.  At the top of the list is the explosive development taking place on Loon Mountain and its expanded South Peak.  New businesses are cropping up and introducing new and exciting products and services to offer to the local base and the tourists that seek them.  And, the residents and employees of the towns are realizing that their small mill town, is looking more and more like a true destination.</p>
<p>What the community needs now is a chamber of commerce that can bring the cogs together to form a well oiled machine.  Piecing the needs of the individual membership together with the collective needs of the community in a manner that diminishes our weaknesses and exposes our strengths will be the true challenge.  From marketing and public relations to legislative affairs and community planning, the chamber of commerce is being asked to lead the community to the next level.</p>
<blockquote><p>LWCC Mission: To attract new and promote existing businesses to ensure the economic vitality of Lincoln-Woodstock in cooperation with, and providing a benefit for, the civic, educational, traditional, and environmental needs of the Lincoln-Woodstock community.</p></blockquote>
<p>My role with the LWCC will be one of a facilitator, marketer, communicator, organizer, and leader.  I am being asked to lead the Lincoln Woodstock community toward prosperity, for businesses and individuals alike.  It is no small task, but one that I greatly accept.  So I say to the people of Lincoln and Woodstock, New Hampshire &#8220;Here we go!  You ain&#8217;t seen nothin yet.&#8221;</p>
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		<title>Gaining exposure by facilitating learning.</title>
		<link>http://www.marklaclair.com/2007/03/14/facilitation/</link>
		<comments>http://www.marklaclair.com/2007/03/14/facilitation/#comments</comments>
		<pubDate>Thu, 15 Mar 2007 01:58:16 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marklaclair.com/?p=52</guid>
		<description><![CDATA[Taking the time to offer your services as a speaker will give you the added exposure you may be looking for. The exposure gained is merely the positive by-product of your willingness to do the <p><a href="http://www.marklaclair.com/2007/03/14/facilitation/">[...]</a></p>]]></description>
			<content:encoded><![CDATA[<p>In the month of April, I am planning 2 different lectures and workshops on the topic of internet marketing.Â  The first is a guest speaker engagement at <a rel="nofollow" target="_blank" href="http://www.plymouth.edu" title="Plymouth State University">Plymouth State University</a>.Â  Doctor Lindgren teaches a class at the university on internet marketing and for the second year in a row has asked me to speak to her students on the subject of search engine marketing.Â  My second engagement is in the planning phase right now.Â  The topic will again be internet marketing, though this time an open &#8216;workshop&#8217; type forum for the local business community.Â  I will be facilitating the workshop, sponsored by the Plymouth, NH Chambere of Commerce.</p>
<p>I do enjoy speaking, but more importantly, I enjoy the return on my time investment.Â  The trick is to be convincing to your audience that you have expertise in the subject matter.Â  Almost inherently, speaking to an audience of business professionals, makes you an authority on the subject and gives you (and your business) an air of credibility.Â  Understanding the subject matter, then finding a way to pass that knowledge on to your audience in a professional and genuine manner can win you tremendous respect.Â  <span id="more-52"></span>Case in point:</p>
<blockquote><p>I have had the pleasure of speaking at many different <a rel="nofollow" target="_blank" href="http://www.arda.org" title="American Resort Development Association">ARDA</a> meetings here in New England, and in other cities accross the country.Â  Without fail, after every panel or speach, I have had participants that approached me with questions&#8230;and business cards, thanking me for the information.Â  Though the sessions are never self-promoting, the credibility that I have earned is well worth the trouble.Â  I have also met the &#8220;right&#8221; people after giving such talks and have closed deals as a result.Â  Just having your name and your company name on the powerpoint projector gives you some recognition.</p></blockquote>
<p>Taking the time to offer your services as a speaker will give you the added exposure you may be looking for.Â  If you are not a good public speaker, then practice.Â  If you are, then you will have no trouble putting together an event.Â  Remember, the event is not to promote yourself or your company, but to share some valuable knowledge.Â  Give your audience enough information to earn their respect, but not so much that they don&#8217;t need you afterward.Â  The exposure gained is merely the positive by-product of your willingness to do the work.</p>
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